Attracting and retaining clients is critical for small business success. But it's not always easy to tell which marketing strategies work best for your firm. Many businesses use a similar tactic to attract new consumers and thank existing ones by delivering coupons with special offers and discounts.

Contrary to popular belief, correct performance can help you improve revenue while establishing a loyal consumer base. In fact, according to a recent Askmeoffers survey, 61% of shoppers would not buy a coupon and 84% would return to a store that offered one. If you want to market and grow your business, the following advice might help you create a profitable coupon plan. How to plan your company's coupon strategy 

1. Make a sweet offer 
Remember that a coupon is only valuable if it matters to the consumer. Before launching a coupon campaign, do your homework and research the market. Moreover, since your goal is to influence your clients' behaviour, your offer should be based on the desired outcomes. For example, if most of your sales are in-store and you want to promote online orders, consider offering free delivery or a percent off discount code, as Askmeoffers and CouponsABC do. 

2. Disseminate via several means 
Finding a coupon is not a marketing tactic. In an ideal world, every potential buyer would be found. Consider using direct mail, email, and social media to reach clients in addition to websites and print media. The wide net lets you keep up with folks who don't actively look for deals. 

3. Switch coupons 
Notably, coupons are a terrific way to promote your business and draw attention to your logo, photos, or graphics. Visually appealing coupons are more likely to be noticed by potential customers. If you are on a budget, several web tools allow you to produce professional designs for free. Alternatively, you might engage a freelancer or a graphic design firm. 

4. Target specific customer segments 
While your main goal may be to attract new clients, your coupons can be used repeatedly. Coupons can also be used to reward loyal consumers with recurring discounts and promotions. Email is a great way to target specific client segments. So, for example, you may thank your top clients or entice them to return by offering them Oyo Coupons, which provide customers large discounts on new hotel bookings. 

5. Too many no-deals 
While coupons are a great way to please your customers, don't give them so many that they never pay full price. They can wait until the next campaign if they are used to your offers – weekly or monthly coupons, for example. If you send coupons, tell them it's a rare chance. 

6. Set a deadline 
A call-to-action should be part of your coupon strategy. Create a sense of urgency and you'll notice results faster. Instead of a time limit, specify an expiration date. Make sure the date is obvious, but don't mislead potential clients or lose revenue by refusing to use the voucher. 

7. Do Math 
Finally, use the numbers before deciding on discounts and bargains. Continually discounting your items or services will likely result in a loss of revenue. Your plan should not hinder your ability to function profitably. Many methods exist to market a firm. Coupons, whether used alone or as part of a bigger marketing campaign, can help attract new businesses and increase recurring business. Before making a business decision, examine the benefits and drawbacks of each alternative. 

References:
What Is A Reliable Coupon Source?
Finding A Trustworthy Deals Site
Best prices and promotions?